Motivating Incentive Ideas

By Henry Canaday

American Airlines: Travel is still one of the most motivating rewards for hard-pressed, frequently stressed top performers. American Airlines Incentive Travel can give them trips to dream about while pushing toward goals. American Airlines flight certificates are valid for round-trip travel to more than 250 destinations served by American, American Eagle, and AmericanConnection carriers. (aa.com)

Bass Pro Shops: Competitive salespeople will love the gear, clothing, and gadgets available from Bass Pro Shops. Bass’s gift cards give them access to all these treats, and Bass can custom tailor the card for each program. Bass mails gift cards immediately, along with catalogs. Winners can redeem their choices online, by telephone, or at Bass Pro Shops stores. (basspro.com)

Best Buy: Best Buy Gift Cards give winners a double reward: free choices at great prices. And sales champs can choose anything they want from a vast array of the latest in consumer electronics and other top-quality items. These cards do not expire, and they’re available in small volumes or large, with volume discounts. (bestbuy.com)

Canon: Digital cameras are always a popular reward, and Canon has a new stunner. Its PowerShot SD4000 IS Digital ELPH is a point-and-shoot camera, the first of the ELPH series to offer a high-sensitivity system with a CMOS sensor and bright f/2.0 lens. The SD4000 yields enhanced images for wonderful moments in low-light conditions. (usa.canon.com)

Esco: For nearly four decades, Esco has been making dazzling and distinctive medals, ribbons, pins, watches, rings, and other trophies to recognize over-the-top performance. Esco consults closely on the purpose and recipients of awards, and then its artists design and customize each award. Esco craftsmen make each prize with their own tools and materials. (escoinc.com)
           
ITAGroup: The ITAGroup specializes in designing and executing reward programs that boost sales. It helps your company plan how your incentive will fit your business strategy and how you can personalize the recognition, celebrate achievements over time, and create buzz that motivates all salespeople, not just your top performers. (itagroup.com)

Macy’s: Macy’s gift cards are the perfect prize for a sales-incentive program that must appeal to a broad demography of sales reps and support staff. Macy’s cards can be valued at anywhere from $10 to $10,000 and redeemed for famous brands in fashion and other consumer lines. Customization and volume discounts are also available. (macys.com)

Maritz: Maritz pretty much does it all for incentive programs, from planning great travel experiences for both individuals and groups to selecting the best merchandise and gift cards. Maritz also helps with design, preparation, and communication of incentive programs, based on its vast experience with thousands of incentive programs in which goals were reached economically. (maritz.com)

Nike: Nike has all the sporting equipment and famous footwear to motivate both younger reps and highly active veteran salespeople. It can help boost a monthly or quarterly drive for goals or support a major sales contest. And many Nike products can be color customized for each winner, adding the personal touch. (nike.com)

Nikon: Nikon has one of the widest selections of digital cameras that sales reps love. And its range will suit both photography beginners and veterans. An exciting top prize in an annual contest might be Nikon’s D90, with 12.3-megapixel image quality, split-second shutter response, continuous shooting, and Nikon’s exclusive scene-recognition system. (nikon.com)

Omaha Steaks: When it is time for a rep and his family to chow down, it is hard to beat Omaha. In addition to superb steaks and other cuts of meat, there are mouthwatering lobster tails, tasty pasta dinners, and all kinds of fish and fowl delights. Omaha’s desserts are just as delicious as the main course. (omahasteaks.com)
   
Perks.com: At Perks.com, incentive programs are both an art and a science. The Internet-savvy company uses the latest digital tools to motivate reps during the entire contest, whether they are leaders or lagging just a bit behind. Communication is key to incentive success, and Perks.com knows how to communicate effectively and affordably. (perks.com)
           
Rymax Marketing: Rymax can boost sales with complete incentive solutions that motivate not only sales reps but support staff, customers, and even channel partners. Rymax always aims to drive behavior that adds to revenue or profitability with its custom gift cards, good for thousands of brand-name products and redeemable online. (rymaxinc.com)

SVM: For broad incentive choices, SVM supplies gift cards from nearly 100 well-known companies. SVM takes care of setting up incentive programs, and its toll-free ordering and fast customer service have made SVM a champion in the prepaid gift card market for the last 13 years. Its cards represent the most popular choices available. (svmcards.com)

Target: Target gift cards can give your best salespeople their pick of the finest merchandise at 1,500 Target stores and 175 SuperTarget locations featuring groceries, baked goods, and delicatessen items. Target gift cards never expire, come in values of $1 to $2,000, and can be reloaded with more value. You can also add personalized messages. (target.com)
   
Visa: The popularity, convenience, and security of Visa’s brand all stand behind Visa Incentive, prepaid cards that can be used at millions of locations. These are highly versatile ways to reward reps, customers, and other sales partners with great choices. And Visa Incentives is a very economical and easy-to-administer incentive. (visa.com)

Walt Disney: For highly rewarding fun, Disney gift cards are great choices for any incentive program that involves lots of salespeople and support staff. Disney cards come in denominations ranging from $25 to $500. They can be redeemed for rides, merchandise, and food at Walt Disney World, Disneyland, Disney Cruise Line, Adventures by Disney, Disney Store locations across the US, and online at disneystore.com. (disneyworld.disney.go.com)