Giving

Most good relationships are based on giving. When you’re selling to an audience, you start from the premise that you are fulfilling a need. You are providing an avenue for achieving goals and dreams. As for your prospects, they’re also giving you something. They’re sharing their valuable time. They want to feel connected and hopeful, and they’re looking to you to provide that. The next time you’re selling to a client or even talking with a prospect, remember that giving is happening on both sides, which means you both have an opportunity to enrich the other.