Your salespeople form a partnership with your organization. Managers need to clarify and communicate company values to their salespeople and use those values as guiding principles for leadership. In a competitive selling environment, managers need salespeople who are involved and excited about their company and work. Your salespeople’s trust is your biggest winning factor; no manager can treat a sales team badly and expect the team to remain loyal. Remember that trust is difficult to build and easy to destroy.
Get the latest sales leadership insight, strategies, and best practices delivered weekly to your inbox.
Sign up NOW →