The most trusted site for professional selling skills, motivation and sales management know-how in the B2B environment.
You already have AI. It sits in CRM, conversation intelligence, sales enablement platforms, LXPs, and productivity suites – and Copilot or ChatGPT is only a tab away. The real decision is not whether to “add AI”; it is whether your current stack is improving seller decisions and behavior or is...
Before the cloud, before the smartphone, before “CRM” was even a term, there was chaos. Salespeople were drowning in a sea of business cards, sticky notes,...
AI is the most urgent – and misunderstood – purchase facing B2B buyers today. Buyers are under pressure to act fast, but uncertainty clouds their decisio...
Twenty-seven years ago, I sat across from Marc Benioff as he unveiled a radical idea: Customer Relationship Management didn't need to live on your server. It co...
Picture your next executive pipeline review, right after you’ve made your case about implementing new AI technology. Chances are, the mood shifts immediate...
Why the oldest feud in B2B is finally meeting its match – and what smart leaders are doing about it. When it comes to sales and marketing, walk into any B2...
Recently, I sat down with Eric Berridge, CEO of Coastal – a top-ranked Salesforce, data, and AI consulting firm. We talked about everything from the heart of...
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