Buyer Transparency in B2B Tech Sales

One of the hardest things to diagnose in sales is what leads to a win and what leads to a loss. For technology sellers specifically, the way technology solutions are bought has changed dramatically. To help sales leaders understand shifts in buyer behavior and prepare their teams, Emissary conducted a series of surveys with 708 senior executives. We dissected their most recent major technology purchases to clarify what actually happens behind the scenes – beyond salesperson visibility.

In this webinar, Seleste Lunsford, Chief Research and Strategy Officer at Emissary, will share the buyers' point of view on:
  • Where in the business do major tech purchases originate today?
  • Who participates in buying committees? And why?
  • Where do tech buyers invest their time? Where do they shortcut?
  • Why do buyers choose one technology solution over a similar competitor?
  • The type of sales intelligence needed to successfully navigate new realities.

First name*
Last name*
* Required field
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Speaker: Seleste Lunsford, Chief Research and Strategy Officer, Emissary

This free Webinar is provided by Selling Power and Emissary. By submitting this form you agree to receive emails about this Webinar from Selling Power and that your registration information will be shared with the Sponsors. Any emails from a Sponsor will have an option to opt out.

Your privacy is important to us. Read our Privacy Policy. Questions or concerns regarding privacy and security on can be sent to: