The Art of a Winning Sales Conversation

Why Customer Acquisition and Customer Expansion Require Distinct Sales Messaging Approaches

Are your sales reps engaging customers and prospects with winning conversations? When trying to convince prospects to change, your reps need to tell an edgy, disruptive story that makes a compelling case for moving away from the status quo. But when you are the status quo, that same provocative approach will backfire with customers, big time—and there’s research to prove it.

Join leaders from Selling Power and Corporate Visions as they reveal research that uncovers the dangers of applying a one-size-fits-all approach to customer conversations. You will learn how to:

• Dial up the disruption your sales team needs to acquire new customers
• Reinforce your position when your reps needs to protect and expand with existing customers
• Break free from one-size-fits-all messaging that puts your business at risk of losing customers and new business
• Tailor conversations so your reps deliver a winning conversation every time

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Tim Riesterer, Chief Strategy Officer, Corporate Visions