Getting account segmentation right isn’t just about slicing your market. It’s about driving focus, alignment, and results across your entire go-to-market engine. Join Anaplan and a special guest—a revenue leader who’s mastered scalable segmentation using Anaplan—to explore how smart segmentation and scoring can unlock better performance across sales, marketing, and customer success.

In this session, you’ll learn:

• Why traditional segmentation models often fall short in today’s complex markets
• How to align segmentation with strategy, coverage, and capacity planning
• Real-world insights from a special guest using Anaplan to drive dynamic segmentation at scale

Whether you’re building your segmentation model from scratch or ready to refine an existing one, this session will help you drive more revenue with greater precision.

Presenters:
Gerhard Gschwandtner, Founder and CEO, Selling Power
Dana Therrien, VP RPM Practice, Anaplan
Justin Edwards, SVP of GTM Operations, Anaplan