On Demand Webinar

Why Traditional Sales Coaching Can’t Work (and What to Do Instead)

Original Air Date: May 13, 2021

Traditional sales coaching works like this: during a weekly coaching session, the manager (coach) and sales rep (coached) have a conversation about how the rep’s performance can improve by adopting new behaviors – perhaps the ones emphasized in a recent training and, more likely, things that worked for the manager when he was a rep. Sometimes the rep gets a boost in confidence – and even a temporary lift in results – from a coaching session. But more often the coaching falls flat or, worse, is counterproductive.

Attend this webinar to learn:

  • The three reasons why traditional coaching is guaranteed to fail
  • Actionable alternatives that generate measurable results that stick around
  • A foundation for sustainable, successful sales performance
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Speaker: Chris Beall, CEO, ConnectAndSell
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