How to Harness the Power of Data to Build a Stronger Sales Team

Modern selling technologies are creating more data than ever before across the entire sales cycle. In other words: we have the info we need… somewhere.  Yet today’s sales and enablement professionals still struggle to make meaningful use of this data that’s (seemingly) right at their fingertips.

While sales data is truly everywhere, most is difficult to assemble and hard to understand. The question is, how do you identify the sales metrics that REALLY matter? And most importantly, where do you even start?

Join Brainshark’s Phil Garlick as he takes an in-depth, look at the sales data problem, with practical ways sales organizations can translate sales metrics into real revenue outcomes. This webinar will cover:

• Sales dashboards vs scorecards: what’s the difference?
• How sales managers can effectively utilize data to elevate coaching and 1:1 meetings
• Cohort analysis and comparisons: why it’s critical to assessing sales productivity and progress
• Why benchmarks and peer comparisons are important to changing rep behaviors

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Phil Garlick, VP Corporate Development and Strategic Partnerships, Brainshark