Why Customer Acquisition and Customer Expansion Require Distinct Sales Messaging Approaches
Are your sales reps engaging customers and prospects with winning conversations? When trying to convince prospects to change, your reps need to tell an edgy, disruptive story that makes a compelling case for moving away from the status quo. But when you are the status quo, that same provocative approach will backfire with customers, big time—and there’s research to prove it.
Join leaders from Selling Power and Corporate Visions as they reveal research that uncovers the dangers of applying a one-size-fits-all approach to customer conversations. You will learn how to:
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