On Demand Webinar

The Coaching Effect: How to Be a Better Leader of Your Team

Original Air Date: March 5, 2019

Sales manager is the most misunderstood, misdirected, and miscast position in sales – and sales coaching is the most misunderstood and misdirected skill. Everyone believes the performance of a team reflects how that team is coached, yet no sales teams we researched properly quantify coaching inputs or outcomes. Bottom line: Nobody is measuring the effect coaches are having on sales results.

In this webinar, Bill Eckstrom, President of EcSell Institute, along with Selling Power CEO Gerhard Gschwandtner, will discuss why the role of the sales leader/manager has been so neglected. They will also share what organizations should do to improve coaching results in a way that creates and sustains sales growth. Listeners will learn:

  • The “discretionary effort” coaching principle
  • Why the role of the sales manager is quickly becoming obsolete
  • The four activities the highest performing coaches execute with greater consistency and quality
Speakers: Bill Eckstrom, President, EcSell Institute
Gerhard Gschwandtner, Founder and CEO, Selling Power
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This webinar is sponsored by: