Disruption caused by digital transformation, changing buyer behavior, and a dynamic partner ecosystem are straining channel organizations trying to maximize resources and demonstrate channel program ROI. This makes building effective channel strategies even more mission-critical. This webinar will highlight recent innovations in partner relationship management (PRM)– helping you stay current on what’s possible and what works.
Strategies covered in this webinar will include how to:
- Fully capitalize on your partner network, enabling you to increase revenues, secure partner loyalty, and improve customer satisfaction
- Deliver reliable and successful service across your customer value chain
- Gain greater visibility into the state of your business and drive better decision-making
- You will also learn how Lattice Semiconductor was able to sell more leveraging advanced PRM technology.
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Speakers: Santosh "Raja" Malladi, Enterprise Systems Manager, Lattice Semiconductor Corporation
Badsah Mukherji, Senior Principal Product Manager, Oracle