For the 21st year, Selling Power has ranked the 50 best companies to sell for in the United States. The list encompasses companies of all sizes – with sales forces ranging from fewer than 100 salespeople to companies with sales force numbers in the tens of thousands.
See the full list: 50 Best Companies to Sell For 2021
To compile the list, the Selling Power research team issued a comprehensive application in February 2021 with detailed sections covering compensation, benefits, sales-rep onboarding, sales training, and sales enablement. Companies that applied also supplied any other pertinent information about their sales organization and sales culture, which we used to further fine tune the rankings. This year’s application allowed companies to address how they helped their sales teams shift to remote selling during the COVID-19 pandemic. The scoring process continues to be honed each year to ensure Selling Power provides the most objective data-sensitive rankings while still maintaining strict confidentiality of the raw data provided to us. As we continually work to adjust our selection and ranking process to accommodate for ever-changing market conditions, technology, trends in selling, and other external factors, each year’s ranking uniquely stands on its own and is not directly comparable to prior years. That is particularly the case this year, with the pandemic factored in.
Within each broad category we continue to use unique and proprietary scoring systems for evaluating compensation packages for sales reps, sales training and coaching processes, onboarding and sales enablement strategies, and sales culture. For example, within compensation and benefits, we ranked compensation data individually; but, with segments like sales training, we started with a base training level and scored each company at varying degrees above, below, or at the established base level. Another example is the hosting of sales contests, for which companies were scored not only on whether they hosted sales contests, but also the frequency of the contests.
This year we congratulate AMAROK for earning the top spot for a second consecutive year, but it should be noted that salespeople can achieve success with any of these fantastic companies. With the variety of company sizes and industries represented, it is not effective to state one company is better than another company based solely on their point totals; rather, this ranking should be used to explore each of the companies, their unique strengths, and their varying sales cultures as a Selling Power Best Company to Sell For in 2021.