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White Paper:
Content Marketing and Sales Effectiveness

Get a comprehensive look at the effectiveness of a typical content marketing strategy based on results of this joint survey, conducted by Richardson and Selling Power. Findings are based on responses from more than 400 sales managers and reps. Here are just some of the takeaways included in the full report.

  • Nearly 50% of sales reps and more than 1/3 of sales managers do not understand their own company's content-marketing strategy.
  • 1/4 of sales reps do not read their company's own marketing content.
  • Only 2/3 of sales reps believe their company's content is valuable and relevant to customers.