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White Paper:

Cutting the Cost of Sales Calls

Managing a successful field-sales team is an expensive proposition. In fact, InfoGrow research suggests that the average cost of a B2B in-person sales call is almost $400. Not only that, but to close a sale generally requires an average of five in-person sales calls. This means that the total cost of sales calls to close an average B2B sale is about $2,000.
You'll learn:
  • Ways to calculate the cost of your sales calls.
  • The average benchmark cost of sales calls for several industries.
  • How to help reps increase the number of face-to-face calls made per day or per trip.