Polite to Point

By Heather Baldwin

When Mark Weinreb wants to advance a PowerPoint slide during a presentation, he simply waves his empty hand and the next slide appears, as if by magic. Weinreb is no magician, though. He’s the CEO of Woodbury, NY-based Jestertek, a company specializing in video gesture-control technology, which enables users to control screens of any size from any distance using only hand and body gestures.

Jestertek’s newest product, JestPoint, was released in late 2000 and allows presenters to point a finger to icons and buttons on the screen and manipulate 2-D or 3-D images with no remote control required. Eureka! What will they think of next, mental transference to remote sites? Well no, but this technology does use two small cameras that can sense movement and distance. Weinreb says the cameras are easy and quick to set up.Imagine the possibilities: after waving through some introductory slides, you could pull up a 3-D image of the product you are selling. Rotate it left or right by rotating your hand in that direction. Want to see inside? From wherever you are standing in the room, you can use hand gestures to open it up and give potential clients a peek at the inner workings. A major car manufacturer is taking a hard look at JestPoint for its customers to explore new car options. From a short distance and using only hand gestures, a buyer can select the type of car he wants to see and spin it around to get a look from every side, underneath and on top. He can point at different colors to pick his favorite interior/exterior color combination. He can see it with the 16-inch wheels and the ski rack or with the spoiler and the sunroof. A large department store is considering using the technology to let customers see colors and styles of such items as curtains and bedspreads as they would look in a room. “If you think about it, pointing is one of our most natural, basic gestures,” says Weinreb. Why not use it to sell?