A Sales Effectiveness Study: Best Practices for Managing Inbound Leads

Inbound leads are critical to the success of your sales team. While a flood of inbound leads from your online web forms, webinars, or trade shows is a great start, it doesn’t mean all those leads will turn into closed deals. In fact, a recent study conducted by Conversica indicates that more than a third of companies ignore inbound leads.

Join us for this webinar and you will learn how to better manage your inbound leads, including:

• Insightful metrics on the 4 elements of successful lead engagement: Promptness, Persistence, Personalization and Performance
• Which factors are strong predictors of success or failure with inbound leads,
• Practical steps you can take to align your sales team with best practices, and
• How to benchmark your company’s lead engagement efforts against others in your industry.

Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Speaker: Erroin Martin, Director, Enterprise Sales, Conversica