Start Using Web Conferencing Today – from Invitation to Lasting Impression in Six Easy Steps Web conferencing is changing the face of sales. From prospecting leads to training an entire sales force, this online tool enables sales organizations to create, manage and present sales meetings of all sizes. A one-on-one informational meeting with a prospective customer or a large gathering of hundreds of members of a sales department brought together for training on a new initiative can all be accomplished right at the desktop with a few clicks of a mouse. No matter the meeting size, Web conferencing eliminates costly travel expenses and a need for in-person communication. Communicating Via the Web without Losing the Personal Touch Getting the right message to a sales prospect at the right time is always a challenge. With Web conferencing, it’s easy to customize that message and present it – no matter where you are. Web conferencing is a time-saver and cost-saver that produces as much impact (or even more) than a face-to-face meeting. You don’t need to get on a plane – or even drive down the block – to reach that hot prospect. Now, prospecting “visits” can be more frequent, and closing the deal becomes that much quicker. All you have to do is sit down at your desktop and create an effective presentation that your sales prospects won’t soon forget. Setting up a Web meeting is simple. For example, if you use Macromedia Breeze, all it takes is a basic knowledge of Microsoft PowerPoint and use of a standard Web browser in the Macromedia Flash format. Here’s how to get a meeting scheduled today: Enter the meeting specifics (such as name, subject and audience) into the provided fields. Schedule the meeting in Microsoft Outlook, using your Address Book and other tools with which you’re already familiar. You can also check attendee availability, while users can join the meeting through their Outlook calendar. The Instant Meeting feature allows participants to quickly create a meeting time and begin inviting attendees. With just the click of a mouse, you may invite participants via email. They can receive email reminders about the meeting just as easily. To join a meeting, attendees need only to click on a Web link provided in the email invitation. It’s just as simple to recruit attendees for online sales training – a self-registration feature makes this a no-stress detail. Presentations are just as (or more) robust than face-to-face meetings. Users can incorporate audio and video clips as well as Macromedia Flash video and PowerPoint slides to bring the presentations to life. Participants can use applications such as chats and white boards to communicate with each other during a meeting. Filing sharing enables attendees to access documents (which would have been traditional handouts in a face-to-face encounter) without leaving the Breeze program. Application sharing gives users the feeling of a one-to-one environment by allowing them to control the desktop of other remote users. Feedback is just as immediate. Meeting organizers can create polls that track participant responses, which can be saved for later analysis. This way, you really know if your presentation made the impact you intended. In addition, Breeze is completely customizable. A presentation can be tailored to meet any organization’s standards regarding style, color and logos and have the look and feel of all other communications. Security also is guaranteed; only those invited to a meeting are allowed access. Web conferencing helps sales professionals make a lasting impression and close the sale. Presentation materials can be posted on the Web for prospects to reference after the meeting. So you’re still on a prospective customer’s mind without being in the room. To see how Macromedia Breeze can accelerate your sales cycle, call 1-888-649-2990, or visit www.macromedia.com/go/selling.