Selling Power Editors
1. Create a Website. Go to GoDaddy.com and buy www.yourname.com. Next, go to www.weebly.com and set up a free account. You’re going to set up your Website and blog here, and you don’t need any technical skills to do it. Just drag and drop, and you’ll be done in an hour. Once your Website is set up, include the following information on it:
• Professional bio. Sketch out who you are, your education and work experience, some thoughts on the industry you are working in, and something personal, such as a hobby.
• Testimonials. Create a link called “What My Clients Say” that includes quotes and video of customers saying what an amazing job you did for them.
• Client list. Link to a list of all the companies to which you’ve sold. People like buying from people who already have experience with others like them.
• “Contact me” link. At the top of your home page, include a link with all your contact info, including your office phone number, cell phone number, email address, mailing address, and so on.
• Blog. This is your online diary, where you write about what’s going on in your industry, the problems your customers are having, and how you can help solve them.
2. Start a blog. For the next 90 days, write at least three blog posts per week on issues relevant to your industry and customers. Don’t make the entries too long; they should be just long enough to tell your story or discuss the problem and offer some insight. Include a photo where you can. You’ll be amazed at the viral effect a blog can have. Just make sure you keep your blog entirely professional. No bashing your company, the competition, or the boss. Your blog is all about creating business, and the way to do that is to keep it on the high road at all times.
3. Host a Webinar. One of the fastest ways to become a resource in your industry is to teach people something they need to know. Teleseminars and Webinars are two of the best ways to bring your expertise to potential clients. Just be absolutely sure your presentation is not a sales pitch but instead is focused on helping customers with a pressing industry issue.
4. Write articles and distribute them online. Write some 1,000-word articles sharing your insights on different issues and post them online at Ezine.com. Then submit them to your industry trade journals and other blogs. Published articles give you strong credibility and can increase leads.
5. Create white papers. Like articles, white papers give you expert status and increased visibility. Pick a significant problem for which you can provide the best solution, and write about it. Post the paper on your Website. If the topic is timely and pressing, you’ll be amazed at the number of people who find their way to the paper – and who then become high-quality leads for you.
If you’re worried your company won’t let you do all this, policy may dictate what you can say about the company, so check and be compliant.