SALES 2.0 AND SOCIAL MEDIA

Quiz: How Well Do You Express Yourself Online?


Most sales professionals pride themselves on being able to talk to anyone about anything. And like any good manager, you're probably perfectly at ease using key business expressions, such as "best practices," "top of mind," and "ROI.” But as everyday business interactions transition away from the FTF (face-to-face) world to the online world, many executives are discovering that the social-networking arena has a unique and often confusing lexicon all its own. Are you up-to-date on the language of the Web, or is it all geek to you? Take our quiz and find out:

1. "LOL" is short for
A. Laugh out loud
B. Lots of love
C. Lap of luxury
D. Lost online

2. "FTW" is short for
A. Fun time waster
B. For the win
C. Favorite tax write-off
D. Forgot to write

3. What is a tweet-up?
A. When a user logs on to his or her Twitter account
B. A gathering of Twitter users who go online together at a prearranged time
C. When an individual Tweet goes viral and gains wide distribution
D. A face-to-face meeting coordinated via Twitter

4. Which of the following abbreviations indicates that a person will be away from his or her computer briefly?
A. IMHO
B. BRB
C. OMG
D. IIRC

5. Which of the following is a term used to describe the act of severing a Facebook connection?
A. De-connect
B. Face-off
C. Unfriend
D. Erase-book

6. What is a noob?
A. Another term for early adopter, who always has the latest or newest gadget or software applications
B. A novice or inexperienced user (short for "newbie")
C. One who wears sneakers made by New Balance, the preferred brand among computer programmers

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D. Short for "new black," meaning something trendy, as in, "Among the Hollywood elite, electric cars are totally noob."


ANSWERS

1. A. “Laugh out loud” is used in response to someone else's humorous comment or to punctuate something funny you have posted yourself, e.g., "Can't sleep. Maybe I shouldn't have had that third cup of coffee after dinner. LOL.”

2. B. “For the win,” a phrase that originated with the TV game show Hollywood Squares but gained popularity through the online gaming community, is used to recognize achievement, a winning strategy or argument, a noteworthy performance of some sort, or to express enthusiastic approval. Someone who's delighted about a new gadget purchase, for example, might write, "New iPhone FTW."

3. D. A tweet-up is any meeting that's arranged via Twitter, whether of two people just getting together for coffee or 100 attendees looking to network and debrief after a conference.

4. B. BRB is shorthand for “be right back.” The other abbreviations are common Web shorthand, as well: IMHO means "in my humble opinion," OMG means "Oh, my God," and IIRC means "if I remember correctly."

5. C. "Unfriend" is the most widely used term for ending a Facebook relationship, although "de-friend" is also commonly used.

6. B. "Noob" is often used as an insult to deride someone's lack of experience.


– Malcolm Fleschner
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How much of your social media activity (LinkedIn, Twitter, etc.) eventually turns into a closed deal?
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