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Selling Power Magazine
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Storm clouds hang over the economic sky, seeded by the recession and political uncertainty. Both have sent showers and shivers through all sectors of the economy. Salespeople find it increasingly difficult to deal with worried buyers.
Every day, on sales calls all over America, salespeople everywhere are waging war - with themselves. They want to do better, make more calls, and improve their closing ratios, but for many professionals, something always seems to thwart their best-laid plans.
Love and Aggression
Have you ever noticed how sales and marketing professionals tend to use two seemingly opposing languages? One, the language of aggression, is rich in military analogies and spiced with appeals to fight, conquer and win. Its counterpart is the language of love, of caring, nurturing and happiness.