July 23, 2008 - Presentations Newsletter

Watch Your Audience

Presenting is two-way communication, says Tom Mucciolo, president of MediaNet, Inc, a presentation skills company. It's not just how you act, it's how you react. Mucciolo says that presenters should always be watching how their audiences react to what they are saying because they can give valuable clues on whether to continue making a point, move on, or stop and explain. For example, if someone in your audience crosses their feet, it could mean that this person is getting little or no value from what you are saying, says Mucciolo....read more.

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Lost in Translation?

In this global world, chances are greater than ever that you will have to make a presentation to an audience who may not be fluent in English. Even if they speak English, there may be differing levels of proficiency among the audience. This is where you may need to use an interpreter, and, you may need some help. Author and international communications coach Diane DiResta offers some tried and true advice when it comes to using an interpreter in her book, Knockout Presentations: How to Deliver Your Message with Power,...read more.

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PowerPoint Persuasion

Can you persuade through PowerPoint? Of course you can, and Harry Mills provides six strategies to optimize the persuasive impact of PowerPoint in his book, Power Points! How to Design & Deliver Presentations That Sizzle and Sell (AMACOM, 2007). Here they are in brief: Align PowerPoint with the brain. Mills says that while we only have one brain, we have two channels or ways of receiving information - visual and verbal. A persuasive presentation uses both channels.
...read more.

Presentations that Stand Out

According to Arthur Germain, brand storytelling can make your next presentation stand out from the rest. "Use customer stories with lots of details," he suggests. "Tell the story so they can repeat it to others when they have to support their decision." Germain provides this example: "If I need to prep someone for a media conference, I could tell this person a story about myself," he explains. "One story I might tell is this, 'When I am interviewed by the media,...read more.