Value-Based Selling Moves from Theory to Practice to Results
A research report from the Aberdeen Group demonstrates the effectiveness of value-based selling and reinforces the urgency for sales and marketing organizations to improve their value-based selling capabilities.
In this executive interview Ty Curry, Managing Principal at ZS Associates, a leading firm in sales and marketing consulting, discusses:
- Value-based selling in light of the research report findings,
- How companies who think they have a value-based selling approach, might not at all, and
- The most important ways to ensure success with value-based selling.