ZS Interview:
Customer Insights – A Critical Building Block for Sales Force Transformation
To maximize their sales and marketing investments – and drive profitable growth – forward-thinking companies are transforming their sales forces to address increasingly sophisticated buyers, more intense competition and less product or service differentiation.
In this interview, ZS Associates Principal Erik Long talks about why deep customer insight is critical for any sales organization considering changes to its sales strategy, sales force design or customer engagement process.
In this interview, ZS Associates Principal Erik Long talks about why deep customer insight is critical for any sales organization considering changes to its sales strategy, sales force design or customer engagement process.
Read this executive interview to get insight on:
- Understanding customer and prospect needs and motivations, buying processes and preferences
- Developing the necessary insights so you can clearly differentiate your company from competitors
- Driving profitable growth by maximizing sales and marketing investments
