Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction
This white paper describes how sales operations managers can build a B2B e-commerce platform to meet the complex requirements of today's organizations – while also delivering the B2C experience that customers have come to expect.
You'll learn how B2B organizations are using online commerce to:
- lower costs,
- retain customers,
- grow the business, and
- reduce complexity for customers.