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Book Chapter:

Despite investing in CRM systems and generating volumes of data, many sales leaders are still not able to help their teams achieve top-tier performance. In Cracking the Sales Management Code, the authors identify the five fundamental sales processes that managers must use in order to fulfill strategic objectives for sales.
Register to download this free chapter from Cracking the Sales Management Code and find out:
  • How sales management arrived at "analysis paralysis."
  • Why sales trails marketing, manufacturing, finance in effective management.
  • What is missing in currently-accepted sales management practices.
  • Why visibility into sales activities does not translate to better sales management.
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