White Paper
The Modern Science behind Sales Force Excellence
This comprehensive report provides insight, commentary, and conclusions based on Kurlan Associates' Sales Force Effectiveness Study. The report is based on feedback provided by leaders at sales organizations of all sizes, across many different verticals. The data shows the impact of a wide variety of initiatives, including
- social selling,
- sales training,
- inbound marketing,
- sales processes,
- recruiting processes,
- selling technology and tools.
You'll also read a summary of action steps sales leaders should take to align with best practices, per survey results.