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Social Selling: How to Connect and Engage with the Modern Buyer
It used to be that companies controlled the flow of information to potential buyers and customers. The Internet has changed that paradigm completely. Today's B2B sales teams need to know how to leverage social selling opportunities in order to create relationships and help their companies maintain a strong brand presence in the market.
Read this white paper and learn:
- Quantifiable benefits of adopting social business practices
- What it means to sell to "Customer 2.0"
- Actionable tips for launching a social selling initiative
- Which companies have used social selling to win more business
