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WHITE PAPER DOWNLOAD
The Foundation for Successful Sales Enablement
Sales enablement as a unique discipline is a fairly recent phenomenon.
Download this white paper for a roadmap to develop an effective sales content strategy, including
  • The 7 basic attributes shared by today's successful sales content
  • Tips for how to maximize the effectiveness of sales content by addressing all factors that affect its creation, delivery, and consumption
  • The four A's of a successful sales-content strategy: assess, audit, align, and action
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