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Before they make a buying decision, who are your customers most likely to talk to? Answer: Their peers. That's the reality of sales today -- which means that generating leads, managing opportunities, and closing deals require new tools and a new outlook on what it means to sell to today's B2B customer.

Register and download this free eBook and find out what six of today's top-level thought leaders -- including CRM expert Paul Greenberg -- think about how social selling is affecting sales organizations across the board and what you need to do to position your team for success.

Sample sections include:

• Is Anyone Making Quota Using New Media?
• The Consumer Takes Control
• Engaged Participation with the Empowered Fan