Selling Power Magazine Article

Pause for a Minute

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Frank Carillo, president of ECG, a strategic communications consulting firm, suggests that when presenting information, you pause often - especially when making a point and looking at your notes - so it doesn't seem like you are searching for what to say next. While pauses invariably seem longer to you, they sound natural to the audience. Pauses also allow your listeners a moment to absorb what you've just said, says Carillo.
"The

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nter who doesn't provide ample, rhythmic pauses during a presentation is the presenter who robs the listener of a chance to retain the information," he says. "It's the opposite of the technique stand-up comics use when they tell one joke after another to keep up the momentum of laughter. Most people won't remember the jokes and will pay to see [the show] again. On the other hand, you want people to remember what you say."

– Renee Houston Zemanski

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