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Executive Brief:

Loyal customers are your company's most valuable asset. While many organizations have struggled in these challenging economic times, companies that have tapped into the long-term loyalty of their customers have thrived. Read this brief to learn four steps to help guide your customer loyalty strategy.
  1. Understanding what drives loyal customer behavior
  2. Using the right recognition to reinforce the right behavior
  3. Engaging fully across all channels
  4. Building customer communities and advocates
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