Executive Interview: ZS Associates

Today's B2B buyers are more sophisticated and demanding than ever before, and competing successfully often requires more than making iterative changes to the sales force. Transforming the sales force into a customer focused growth engine can create powerful strategic advantage.

Download this executive interview and discover:

• What main areas sales leaders are seeking to transform
• Which common denominators underlie sales transformation success
• How leading companies manage the inevitable challenges to transformation
• How true sales force transformations can unlock significant growth potential