SellingPower Sales Leadership Conference
WEDNESDAY, MARCH 7, 2007
SEATTLE, WA

Featured Speaker

Speakers


Sponsor Directory
Mike Allred, EVP, DHR International
David Berman, President, Worldwide Sales and Service, WebEx (now part of Cisco)
Eric Berridge, CEO, Bluewolf Group
Mike Bosworth, Founding Partner, CustomerCentric Systems
Jim Cathcart, Founder and President, Cathcart Institute, Inc.
Chris Dowse, Founder and CEO, Neochange
Gerhard Gschwandtner, Founder and Publisher, Selling Power
Joe Gustafson, CEO, Brainshark, Inc.
Subrah Iyar, Co-Founder and CEO, WebEx
Eli Jones, Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, University of Houston
Monica Messer, COO, infoUSA
Jack Rhodes, Director of the Sales Program, University of Washington
Howard Stevens, Chairman and CEO, The HR Chally Group
Dan Strunk, Director Sales Leadership Program, DePaul University
Patrick Sweeney, EVP, Caliper
Julie Thomas, President & CEO, ValueVision
Rob “Waldo” Waldman, Founder and president, Wingman Consulting
Jerry Whalen, VP Sales, USPS
Mike Williams, Professor of Marketing and Director, The Professional Sales Institute, Illinois State University


Mike Allred, EVP, DHR International

Mike Allred

Mike Allred is an executive vice president with DHR International. He is the Sales Leadership Practice leader and is a key member of the firm’s Technology and Retail practices. With more than 25 years of experience as a chief executive officer, general manager, and sales leader, Allred focuses on finding senior-level executives for a diverse array of domestic and international clients. His recruiting experience spans most aspects of technology, start-up, retailing, and e-commerce industries. Allred was president/general manager of EMASS, a division of Raytheon; president/CEO of VITec; and VP sales for Recognition Equipment, after a distinguished sales cDHR International Logoareer at Xerox. Allred built an industry reputation as a turnaround or start-up growth executive. He has earned both an MBA in market research and a BBA in marketing, with honors, from Georgia State University in Atlanta.

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David Berman, President, Worldwide Sales and Service, WebEx (now part of Cisco)

David Berman

As president, worldwide sales and services, Berman oversees the company’s global sales organization. Berman has 13 years of sales and leadership experience in software as a service industry. A WebEx veteran, he is responsible for the creation and leadership of the company’s very successful Web-touch sales organization. Prior to joining WebEx, Berman worked for Automatic Data Processing’s Employer Services Division for six years, where he was responsible for building high-performanceWebEx (now part of Cisco) Logo sales teams, developing strategic relationships, and negotiating. He began his professional sales career at Xerox Corporation. Berman holds a bachelor’s degree in business administration from the University of San Diego.

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Eric Berridge, CEO, Bluewolf Group

Eric Berridge

Eric Berridge is a principal and cofounder of Bluewolf. He has over 15 years of experience working with Fortune 500 companies to successfully leverage enterprise software applications. Seeing the need for enterprise consulting services that were affordable, added measurable value, and were iterative, he cofounded Bluewolf with his partner, Michael Kirven, in 2000. At a time when enterprise consulting was dying a slow death (the dot-com consultancies Bluewolf Group Logowere shutting their doors) Bluewolf thrived, working with over 1,000 organizations - including such industry leaders as salesforce.com, Eloqua, Oracle, OpenAir, and SuccessFactors - to help them adopt on-demand solutions.

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Mike Bosworth, Founding Partner, CustomerCentric Systems

Mike Bosworth

Mike Bosworth is a founding partner of CustomerCentric Systems, LLC. CustomerCentric Systems helps organizations shape their customer experience and build predictable revenue engines by integrating sales process with sales-ready marketing.

Bosworth is the author of Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993) and co-author of CustomerCentric Selling (McGraw-Hill, 2003).Customer Centric Book

In addition to CustomerCentric Systems, Bosworth is a limited partner in Shepherd Ventures. He is an advisory board member for a number of information technology ventures, and he continues to develop new intellectual property for CustomerCentric Systems.

Bosworth began his career in the information technology industry in 1972 as an application support person for Xerox Computer Services. He was their top new business salesperson in 1975 and was promoted to national manager of field sales in 1979. From 1976 through 1982 he designed and delivered sales training programs for Xerox Computer Services. His years of experience, plus the knowledge he gained from working with Neil Rackham on the Xerox SPIN selling project, inspired him to start his own sales process consulting company in 1983.

Bosworth has a degree in business management and marketing from California State Polytechnic University. He has been a featured lecturer at the Stanford Graduate School of Business, the Stanford Program on Market Strategy for Technology-Based Companies, the American Marketing Association Customer Message Management Forums, the Anderson School of Management at UCLA, and the Paul Merage School of Business at UC Irvine. He is a member of the executive advisory board of theCustomerCentric Systems Logo Fisher Institute for Professional Selling at the University of Akron. Bosworth is a speaker for numerous professional associations and major corporations. He is certified (CMC) by the Institute of Management Consultants.

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Jim Cathcart, Founder and President, Cathcart Institute, Inc.

Jim Cathcart

Jim Cathcart has been recognized as one of the world’s best keynote speakers. Cathcart has been a corporate executive, training director, entrepreneur, psychological researcher, meeting planner, and association executive. He has also researched and field tested his methods through two-and-a half decades of speaking and training before over 2,500 audiences in virtually every discipline. His client list includes: ASAE, Merck & Co., Motorola, Mass Mutual, Norwest Bank, Becton Dickinson, John Deere, Levi Strauss, and the U.S. Treasury. Cathcart is the author of The Eight Competencies of Relationship Selling (Leading Authorities Press, 2002) and The Acorn Principle (St Martins Press, 1998). Cathcart has created over seventy video programs as well. As cofounder of MeCathcart Institute, Inc. LogontorU.com and ProfessionalSpeaker.com he is leading a new wave of digital learning. In addition to being active online, Cathcart sometimes follows up his speeches with interactive live video conferences and online forums.

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Chris Dowse, Founder and CEO, Neochange

Chris Dowse

Chris Dowse is founder and CEO of Neochange, a San Francisco based management consulting company that specializes in effective user adoption strategies and best practices. Dowse has consulted with IT executives of Fortune 500 companies such as Wells Fargo, Cisco, and McKesson in the areas of user adoption, IT management and IT driven organizational change.

As an internal consultant to one of the world’s largest resource conglomerates, (BHP, Biliton) Dowse has worked in 12 different countries identifying implementation risks and benefit realization drivers for multi million dollar capital projects. In more recent years, Dowse has turned his focus towards these same business challenges in the software industry. Neochange currently advises several industry leading software vendors on user adoption strategies.

Dowse is a cited industry thNeochange Logoought leader on user adoption. He has presented at leading industry conferences and has been published in industry publications on how software vendors and Fortune 500 organizations can address user adoption challenges.

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Gerhard Gschwandtner, Founder and Publisher, Selling Power

Gerhard GschwandtnerGerhard Gschwandtner is the founder and CEO of Personal Selling Power , Inc., a magazine and book publishing company located in Fredericksburg, VA. After seven years as an international sales and marketing executive in Austria, France, and the United States, he started a sales training consulting company and trained over 10,000 salespeople in Europe and the United States. In 1981 he started Selling Power on a shoestring budget and turned it into the leading sales management magazine, with a circulation of 138,000 subscribers in 67 countries. Today Personal Selling Power, Inc. has a book-publishing division, an audio-publishing division, and the leading Website in the sales industry, www.sellingpower.com, with over 100,000 individual visitors aSelling Power Logo month. Gschwandtner’s wife, Laura, is the editor of Selling Power, and two of their three daughters also work for the magazine. He has created 14 books on selling and management and two books on photography.

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Joe Gustafson, CEO, Brainshark, Inc.

Joe Gustafson

Joe Gustafson is CEO of Brainshark, Inc. Identifying a pressing need in how companies delivered product knowledge, training, and important business communications, Gustafson founded Brainshark in 1999 with a vision to create a way for a company’s knowledge experts to accelerate the flow of information to their audiences in a highly effective format. Under Gustafson’s leadership, Brainshark has become the leader in its market. Gustafson is an experienced leader in the IT and technology-based training industry. Prior to founding Brainshark, Gustafson was the founder and CEO of Relational Courseware, Inc. (RCI). RCI’s OEM partners included Oracle Corp., Powersoft, NCR, Sybase, and others. RCI was recognized for its visionary approach Brainshark, Inc. Logoof employing object-oriented techniques to training delivery. In 1996, RCI was acquired by Gartner, where Gustafson served as SVP, strategic planning, for its learning subsidiary. Gustafson holds a BS from Babson College.

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Subrah Iyar, Co-Founder and CEO, WebEx

Subrah Iyar

As co-founder and CEO of WebEx, Subrah S. Iyar has been the on-demand leader in a continuous cycle of innovation and growth. He has enabled WebEx to become the leader in what IDC has identified as "a potentially multi-billion dollar market" in just five years. Under his guidance, WebEx has developed into the global leader in on-demand web collaboration services.

Iyar has been an innovator in the high-tech industry for over 20 years, previously holding senior positions with Intel, AppWebEx Logole Computers, Quarterdeck, and Teleos Research. He holds a B.S. in electrical engineering from the Indian Institute of Technology, Bombay, and an M.S. in computer engineering from the University of Southwestern Louisiana.

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Eli Jones, Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, University of Houston

Eli Jones

Dr. Eli Jones is associate professor of marketing and executive director of the Sales Excellence Institute and the Program for Excellence in Selling at the University of Houston, Bauer College of Business. He serves on the editorial review boards of professional selling journals, and is an ad hoc reviewer for the Journal of Business Research and the Journal of Marketing Theory & Practice, the American Marketing Association, Academy of Marketing Science, and the National Conference in Sales Management. He is also a co-author of the textbook, Selling ASAP: Art, Science, Agility, and Performance and a new professional book, Strategic Sales Leadership: BREAKthrough Thinking for BREAKthrough Results. Jones has won service excellence awards from the Bauer College of Business. He serves on the academic advisory committee for the Direct Selling Education Foundation in Washington, D.C., and is a past National Vice-Chair for the American Marketing Association’s Sales and Sales Management Special Interest Group. Before becoming a professor, Jones worked in sales and sales management for three Fortune University of Houston Logo100 companies: Quaker Oats, Nabisco, and Frito-Lay. He has held significant leadership positions throughout his career, including being directly responsible for a team of 144 salespeople and a $44 million annual budget.

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Monica Messer, COO, infoUSA

Monica Messer

Monica Messer is the chief operations officer for infoUSA. Her leadership in a variety of positions at infoUSA over the last 25 years has helped infoUSA grow from a small $3 million direct-marketing list company to a $640 million leading provider of sales and marketing solutions. Over the last 15 years, Messer has led infoUSA’s successful integration of 32 companies acquired. Leveraging the company’s assets and talent pool made these acquisitions great contributors to infoUSA’s growth. Messer is on the board of Girls, Inc., and provides opportunities for young teenage girls to gain work experience at infoUSA in the summer. This past summer she organized, sponsored, and led a group of 40 Girls, Inc. girls on a communit<em>info</em>USA Logoy service trip to New Orleans to assist in Hurricane Katrina clean-up. Messer earned her business degree from Bellevue University in Omaha, NE, and did graduate studies in strategy and organization at Stanford University.

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Jack Rhodes, Director of the Sales Program, University of Washington

Jack Rhodes

Jack Rhodes serves as both a lecturer of marketing and the director of the Sales Program at the University of Washington. Prior to serving at UW, Rhodes had over 25 years of industry experience, working as sales manager for Xerox Corporation, director of marketing for a division of Avery Products Corporation, vice president of two Times Mirror subsidiaries, and president of Rhodes & Co. Joining UW in 1999, Rhodes began serving as the faculty advisor for the university sales club in 2000. While still serving the university in that capacity, Rhodes also serves on the board of advisors for the Smith/Western Corporation. Rhodes’ professional affiliations include NAMTA (National Art Materials Trade Association), OPRA (Office Products Representatives Association), and SME (Sales and Marketing Executives of Seattle). Rhodes’ dedication has been demonstrated through his service on the University of Washington Logoboards of directors for all three organizations, his chairing of the NAMTA International Trade Show and Commission, and his founding of the NAMTA Scholarship Fund. Rhodes earned election to the NAMTA Hall of Fame in 1991.

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Howard Stevens, Chairman and CEO, The HR Chally Group

Howard Stevens

Howard Stevens is chairman and CEO of The HR Chally Group, a sales performance consulting corporation providing personnel assessment and research services to more than 2,500 customers in 35 countries. Clients include such major international corporations as General Motors, Siemens, Global Imaging, Monster Worldwide, CareerBuilder.com, and Charles Schwab, as well as many mid- and smaller-size companies. Stevens specializes in sales benchmarking and is the creator of the original sales product lifecycle classifications. Chally created the largest statistical database and validation research for the evaluation of requirements for sales and executive positions, and in market and customer analyses. With diversified interests, Stevens is the author of several books on sales and management, including The Quadrant Solution (AMACOM Books, 1991), The HR Chally Group LogoSelling the Wheel (Touchstone, 2001), and Achieve Sales Excellence (Adams Media, 2007). Stevens serves on the Sales Advisory Board for Ohio University and the Foundation Board of Wright State University.

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Dan Strunk, Director Sales Leadership Program, DePaul University

Dan Strunk

Daniel Strunk is a business professional with over 30 years of experience in developing sales, marketing, and customer relationship management programs. As a line manager, he has been instrumental in the success of many of America’s leading companies, including Procter & Gamble, Spalding, Ocean Spray Cranberries, and The Quaker Oats Company. As a consultant and President of BitterSweet Consulting Partnership, Dan has directed customer centric relationship management successes for high profile clients such as RJR Nabisco, Bausch & Lomb, NBC Television, the Wm. Wrigley Jr. Company, and ConAgra Foods. Strunk is a currently a full-time faculty member of DePaul University, where he serves as an Executive in Residence and serves as the Director of Partnership Development for the Sales Leadership Program at DePaul, a program developed to produce the next generation of sales professionals. He is coauthoring a text on customer relationship managemenDePaul University Logot titled CRM Principles for Contemporary Sales & Marketing. Strunk earned a BSBA at Boston College, magna cum laude, in 1973 and an MBA, with distinction, from the Boston University School of Management in 1975.

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Patrick Sweeney, EVP, Caliper

Patrick Sweeney

Patrick Sweeney is a partner in Caliper, where he oversees marketing of the firm’s assessment and consulting practices. Throughout the past four decades, Caliper has assessed the potential of nearly 2 million applicants and employees for Avis, FedEx, Johnson & Johnson, and some of the fastest growing smaller companies around the world. It has also helped professional sports teams, including the Chicago Cubs and the Philadelphia Eagles, with their draft choices. Sweeney is the coauthor of How to Hire & Develop Your Next Top Performer (McGraw-Hill, 2000) and Succeeding on Your Own Terms (McGraw-Hill, 2006). Sweeney co-hosts a nationally syndicated, weekly radio show, Winning in Business, which features in-depth conversations with successful executives. A former sCaliper Logopeechwriter for New Jersey’s Governor Brendan Byrne, Sweeney has also been the editor of a city magazine and a writer for a public television program and has written feature articles for The New York Times.

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Julie Thomas, President & CEO, ValueVision

Julie Thomas

Julie Thomas is president and CEO of ValueVision Associates. She has over 19 years of executive sales, sales management, and customer service experience. She has personally consulted and trained in a wide variety of industries and corporations, including Medical Present Value, Kadiri, Inc., Electric Lightwave, LLC, and Consul Risk Management, Inc.

Previous to ValueVision Associates, Thomas worked for Gartner, Inc. for 16 years, holding positions such as regional sales VP, sales training VP, national account manager, area sales manager, and director of client services. Thomas has extensive experience in both building sales teams and turning around under-performing sales teams. At Gartner, Thomas was recognized as a top performer in both sales and sales management. As VP, training for the Americas at Gartner, she was responsible for deploying ValueSelling to over 500 sales associates. She has customized and delivered the program to both inside and outside sales teams. While at Gartner she worked closely with ValueVision Associates to co-develop the account management program, which has now developed into the Executive ValueSelling program.

Thomas pioneered eValueSelling©, blended classroom and e-learning training programs to provide more cost effective, time sensitive and learner centric solutions. Thomas was also involveValueVision Logod in deploying training programs on product knowledge, management process, interpersonal skills, personal development, negotiation skills, and presentation skills. Thomas is a noted public speaker, author, and consultant.

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Rob “Waldo” Waldman, Founder and president, Wingman Consulting

Rob “Waldo” Waldman

Known as The Wingman, Rob "Waldo" Waldman is a professional speaker who teaches organizations how to build trusting, revenue producing relationships with their employees, partners, and customers while relaying his personal experiences as a combat decorated fighter F-16 pilot and businessman. After leaving active duty, Waldo began his civilian business career as the Director of U.S. Business Development for an international high-tech aviation simulation software company. He helped create and execute the sales strategy for the entire U.S. market and was a key facilitator in the company’s first partnership. Waldo then served as VP of a major tax consulting firm, increasing annual sales by over 15 percent after his first year with the company. As The Wingman, Waldo’s message is simple: Whether achieving greatness as a fighter pilot or in business, the same qualities that drive success apply: disciplined training, dedicated teamwWingman Consulting Logoork, impassioned leadership, and most of all…unwavering trust. More important, in business and life, you should never fly solo. His clients include UPS, Honeywell, Panasonic, Juniper Networks, NY Life, and Honda.

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Jerry Whalen, VP Sales, USPS

Jerry Whalen

Jerry Whalen was named VP sales of the United States Postal Service in June 2003. In this role as an officer, Whalen is responsible for the achievement of $56 billion in commercial revenue with mailers, both large and small. He manages a large national organization, and in his brief tenure he has delivered unprecedented results in commercial revenue performance and has built a national platform for success. He comes to the Postal Service with a record of significant accomplishments at Xerox, where he spent 25 years in sales leadership positions. Throughout his career, Whalen has been responsible for multichannel organizations, which include direct and indirect sales and telemarketing. As manager of Customer Satisfaction and Sales Management Processes for Xerox, Whalen was responsible for developing systems for effectively managing the business, including forecasting, customer satisfaction, customer retenUSPS Logotion, and account planning. Whalen has extensive experience in both federal and commercial sectors. In all of his endeavors, he has been a national leader in business results, as well as customer and employee satisfaction

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Mike Williams, Professor of Marketing and Director, The Professional Sales Institute, Illinois State University

Mike Williams

Mike Williams is a professor of marketing and director of The Professional Sales Institute at Illinois State University. Williams brings over 25 years of marketing and management experience to the role. He is an active member of the editorial review board for the Journal of Personal Selling and Sales Management, the Journal of Marketing Theory and Practice, and the Journal of Selling and Major Account Management. Williams also served over 10 years in top leadership roles for the National Conference in Sales Management. Williams has coauthored six textbooks, including Professional Selling: A Trust-Based Approach (South-Western College Publishers, 2005) and Sales Management: Analysis and Decision Making (South-Western College Publishers, 2003). Prior to his career in academia, Williams accumulated an extensive background in marketing management, research, and sales. Williams is also a research associate with the Competitive Intelligence and Strategy Center and the Market Assessment and Strategy Group. Williams takes an active role in severaThe Professional Sales Institute, Illinois State University Logol industry associations and has been recognized with numerous education and research awards, including the AACSB’s (Association to Advance Collegiate Schools of Business) Leadership in Innovative Business Education Award.

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