Software Sales Newsletter

IT services are poised to become high tech business's first trillion-dollar market. If your firm isn't participating fully, you could find yourself on the short end of the revenue stick. Here's why. The market research firm IDC recently issued a report forecasting that companies and government agencies will spend more than $746 billion on external services in 2008, representing a growth rate of 6.8 percent over 2007. And this is going to happen despite (and in some cases as a result of) a weak U.S. economy!...read more.

An ancient Chinese curse goes: "May you live in interesting times." Well, consider yourself cursed in ancient Chinese, because your life as a software sales professional is about to get mighty interesting, if what analysts are saying proves to be correct. Gartner, the world's largest high tech analyst firm, is predicting that 10 "disruptive technologies" are going to shape the information technology (IT) landscape over the next five years.
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The only reason to get media coverage is to generate qualified leads. Therefore, all communications with the media must carry lead generation messages. The three classic messages are best expressed as questions that the customer needs answered: • Why should we buy? • Why should we buy from you? • Why should we buy now? In addition, any communication with a media source must also answer two additional questions: • Why is this newsworthy? • Why are you contacting this writer? Unfortunately,...read more.

SAP announced service-oriented architecture (SOA) technologies, services, and support offerings. The portfolio includes a starter kit that provides step-by-step guidance for initial SOA projects, a methodology to accelerate the implementation of service-based solutions, packaged composite implementations that address specific business problems (using a composite application, relevant productized services, and comprehensive documentation),
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