February 8, 2010 - Sales 2.0 Newsletter

Q&A with Social CRM Expert Clara Shih

Since developing the first business app for Facebook and publishing The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, Clara Shih has become one of the go-to experts for advice on how to use social media to create a competitive B2B advantage. Here she explains why salespeople should use Facebook, Twitter, and LinkedIn to prospect and close more business....read more.

WEBINAR: Strategies for Sales Success in 2010

Join us for a free webinar on February 17 at 1:00 pm EST. Learn how to:

Eliminate inefficiencies that drain sales productivity and lower revenue
Develop a fully-optimized sales process powered by Sales 2.0 solutions
Select and integrate Sales 2.0 solutions to streamline your sales process

Get Better Results from Online Product Demos

Sales 2.0 tools have made it possible to get your message out to countless prospects and customers at relatively low cost. Before you step onto that virtual stage, make sure you've put together a great show. Jim Benton, vice president of sales at ClearSlide, shares some pointers for effective online demonstrations: Select the right tool. Your choice comes down to Web-conferencing tools or Web-presentation tools. Web-conferencing tools (e.g.,...read more.

Gain Access to the Executive Level: Secrets to selling to the C-Suite
"Selling at the Executive Level" focuses on helping professional sales professionals create, maintain and leverage relationships with C-level executives. In this audio excerpt, Dr. Steve Bistritz explains how to change your sales practices, and the importance of being seen as a trusted advisor by the C-Suite.

Listen Now

Social Networking ROI: Use Analysis to Create a Performance-Driven Culture

Your sales professionals might be using social networks, but how can you tell if that usage is affecting sales in a positive way? According to Carol Rozwell, vice president and distinguished analyst at Gartner, identifying usage patterns is key to determining how much social-networking activity contributes to business and how much is mere distraction. Often, you'll find that people don't necessarily know the best ways to leverage their social-network connections....read more.

The Collaboration Culture

Social networking is changing the way employees, customers, and companies interact with one another, says Henry Jenkins, director of the comparative media studies program at MIT. Because we now enjoy relatively low barriers to artistic expression and civic engagement, we are able to create and circulate self-made content (i.e., video, audio, text, and images) to express ourselves and interact with others. This participatory culture supports informal mentorship,...read more.