CRM Newsletter
Sales Leadership Conference | Oct. 6, 2008 | The Four Seasons | Chicago, IL |
Six Trends that Are Changing CRM in 2008
Wondering how CRM will shape up over 2008 and beyond? Us, too. So we asked William Band, vice president of CRM research for Forrester (one of the top three high tech analyst firms) where CRM looks to be headed in the near future. In response, he provided us with a summary that we believe is a solid combination of common sense and forward vision. Here are the highlights:
Trend #1: CRM customers will be looking to get more value. Forrester surveyed nearly 100 business and IT executives about their satisfaction with CRM applications....read more.
FREE White Paper: Streamlining Sales Processes to Boost Performance
This white paper will teach you new ways to:
This white paper will teach you new ways to: - Prioritize & act upon hot leads
- Improve sales communications
- Harness the best practices of your sales team
Six Ways to Use CRM to Motivate Your Sales Team
Looking for some new ways to leverage your CRM investment? Why not use it as a motivation tool? Here’s how:
Method #1: Fold CRM training into your annual training event. Since it’s often de-motivating to pull sales reps out of the field for training, consider folding your CRM training into your annual sales training event. That way, the training takes place when everybody is in a receptive mood and ready to learn something new. However,
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Talk, Dont type.
Introducing Ribbit for Salesforce, the first service to link your
mobile phone to Salesforce.com. All your messages flow into Salesforce as voice and text, so that they can be shared, stored, sorted and searched. Call in your meeting notes instead of typing them. Manage voicemail as if it were email and read text transcriptions via SMS. Easy to try it today with a FREE 30 day trial. Learn more.
Introducing Ribbit for Salesforce, the first service to link your
mobile phone to Salesforce.com. All your messages flow into Salesforce as voice and text, so that they can be shared, stored, sorted and searched. Call in your meeting notes instead of typing them. Manage voicemail as if it were email and read text transcriptions via SMS. Easy to try it today with a FREE 30 day trial. Learn more.
Five Rules for Funding Your CRM Upgrade
In a difficult economy, the financial "powers that be" inside most corporations are understandably wary of spending money on technology projects. But what if your CRM system badly needs an upgrade? Here are the five rules to follow, when pitching the investment:
Rule #1: Focus on real metrics. Top management is going to want to know that the money will be well spent. What better way to prove this than by providing a measurement scheme that’s tied directly to revenue and profit?...read more.
Important Industry Announcements, and What We Think of Them
MAXIMIZER announced a partnership with McObject, a provider of embedded database technology for intelligent, connected devices, to enhance Maximizer’s mobile CRM offering for BlackBerry smart phone devices. The McObject data base will enable CRM data to be stored on flash memory-based Secure Digital (SD) cards to extend storage capacity while on the road – making it possible to access more customer information in real-time, instead of relying on networks to download new data to the device....read more.
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