Hope can be a tough concept to define. In terms of its definition, it can be either a noun or a verb and thus either passive or active. As a noun, defined by the Oxford English Dictionary, hope means "a positive expectation and desire for something to happen." As a verb, its definition is "to intend, if possible, to do something." The keys for sales managers who want to create a hopeful sales environment are honesty and responsiveness. Make it easy for your team members to hope that something good will come of their hard work, today and every day.