Positive Thinking For Sales Professionals
Personal Selling PowerTM

Daily Boost of Positivity

Customers   January 7, 2013

The old rule that it costs five times more to gain a new customer than to keep an old one is obsolete. In a tough economy, it's at least 10 times more. Service good customers as if they were your only customer. Go out of your way to exceed their expectations. Just imagine that your competitors are knocking on your customers' door. (By the way, they probably are.)
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