Positive Thinking For Sales Professionals
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Dazzle   September 18, 2012

Sales and marketing teams usually excel at the courtship stage of customer relationships. That's the time they get to trumpet new features, designs, and promotions. But flash won't help strengthen a relationship with a customer who experiences problems at other stages, such as signing, delivery, and implementation. As author Lior Arussy says, not every customer touch point needs dazzle: "Sometimes the customer says, 'Just make it work.'"
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