To achieve your goals, you need to stay focused, even if it means giving up things you'd rather do. When Ron Rice quit his teaching and lifeguarding jobs to found the suntan-lotion company Hawaiian Tropic, he left the beach behind and did everything himself. He mixed the lotion, bottled it, sold it, packed it into boxes, and delivered it to beaches and pool decks along the East Coast. He stayed focused on his goal of making Hawaiian Tropic a household name. Eventually, the other lifeguards who used to kid him about how hard he worked were left on the beach while he went on to great success.