Denial

Salespeople are great at brushing off rejections. While it’s true that every no leads you closer to a yes, there’s a fine line between healthy optimism and denial. Don’t ignore real frustration or try to put on a happy face if you really feel down. Constantly suppressing negative feelings often leads to a short temper. Instead of lying to yourself, acknowledge the lost opportunities and the fact that they don’t feel good – and then continue working.