Relationships

Salespeople should not forget that they’re highly connected to other people. In other professions, it’s possible to work and operate by thinking in terms of “me,” but if salespeople want to succeed, they’ll think in terms of “we.” The days of the lone sales wolf are over; social networks have put the ball in the customer’s court. Your personal address book could never have as wide a reach as the multiplied factor of friends, fans, and followers.