There are now at least half a dozen sites and products that help companies combine the power of online communities with traditional CRM. Social CRM providers, such as Lithium and SocialCRM.com, are cutting a new frontier of sales technology, according to the market research firm Gartner.
Gartner predicts that by 2010, almost two-thirds of Fortune 1000 companies will have some form of online community for building or managing customer relationships. That’s an incredibly fast adoption rate, which also means that companies will need help sorting out the details and getting the sales teams up to speed.
To make sure that the conversion happens apace, Gartner suggests companies take the following logical steps:
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