Attention

Treat your customers like family, and your customers will treat you in kind. Listen to your customers’ problems and needs as you would for any close friend. Communicate with your customers often: “How are you doing? I have an idea that might interest you.” “I was just thinking of you. Any problems or needs I can help you with?” Get the message across to your customers that they’re special and important to you – not once in a while but all the time.