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double right arrow Salesforce e-newsletter - 2010-7-28

B2B Selling to Become More Consultative

By Geoffrey James

By Geoffrey James

Will e-commerce for complex products change the nature of B2B sales? A new class of software allows firms to create e-commerce applications that allow informed customers to directly build and customize their own solutions and even generate orders, purchase orders, and all the other elements of a complex-solution sale.

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