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How To Acquire and Manage More Leads

Lead generation represents the first stage of the sales process

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By Pelin Wood Thorogood

Tough times require sales managers to focus on what's really important. To put it simply, that means leads, and lots of them. I am not the only one feeling the increased heat at the top of the sales funnel. According to the 2009 IDC Tech Sales Barometer, sales investment in lead generation technologies is one of the few bright spots in the current economic meltdown

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