Note: This list is organized in alphabetical order and no priority or ranking is implied.
Each firm included on our 2014 Top 20 Sales Training Companies list has the potential to help your team achieve better results, and not just for your company's bottom line, but for your customers', as well.
The four criteria used when comparing applicants and selecting the companies to include on this list were 1) depth and breadth of training offered; 2) new and innovative offerings (specific training courses or methodology), delivery methods, or tools for retention; 3) ability to customize offerings; and 4) strength of client satisfaction.
These summaries give you a quick snapshot of each company's major offerings. We encourage you to visit their Websites and social networks to learn more.
ASLAN Training and Development – Since 1996, in more than 25 countries, ASLAN has focused on bridging the gap in sales force execution from the inside out. Beyond the typical workshop, our solutions and expertise are focused on the four areas critical to sustainable change: Tactics – establishing the methods (i.e., processes), message, and metrics that are consistent with high-performing sales organizations; Rep Development – offering customized skill-development programs for each of the 11 unique sales roles; Leadership Development – providing the tools and programs to ensure that sales leaders transition from just measuring performance to truly driving change; Road Map to Transformation – including leadership certification, rep and manager development resources, and sales dashboards to track and measure the three areas that drive results.
The Brooks Group – Founded in 1977, The Brooks Group is an award-winning business-to-business sales training company focused on bringing practical, straightforward solutions to your sales force selection and training challenges. Our sales and sales-management training programs are street-smart, logical, and taught and reinforced in a way that guarantees clients realize a return on their training dollars. Our clients get the best available resources for screening, training, developing, and retaining sales and sales-management talent, customized specifically to their organization's needs. Ninety-four percent of The Brooks Group's training participants win new accounts as a result of the training. Ninety-nine percent see increased sales volume. Seventy-five percent say they're better at building trust and rapport and are more confident in approaching prospects.
Carew International – For nearly 40 years, Carew International has continually built its reputation as a leader in the customized design and delivery of programs that dramatically improve performance in sales, sales leadership, inside sales, and customer service. Our unique, comprehensive, and results-oriented curricula incorporate world-class sales research, as well as the input of human resource and psychology experts and internal and external thought leaders. Carew takes a holistic approach to sales and business development, honing the skills, methods, and attitudes necessary to cultivate productive, long-term business relationships and develop value-creating sales professionals. Carew's clients are among the most recognized and respected names in business, and their leadership in their respective industries is a testament to the impact and return on investment provided by Carew.
Forum – Forum is a recognized global leader in linking learning to strategic business objectives. Our learning solutions help organizations effectively execute their business strategies by focusing on their most important asset: their people. We provide clients with practical and research-based advice and tailored programs that help
- transform their sales force to improve its effectiveness and increase profit;
- develop their current and future leaders to effectively execute strategies, reduce turnover, and improve productivity;
- drive growth and loyalty by optimizing the customer experience.
Forum helps people "get it" – the strategy, their role and importance in executing it, the needs of their customers – and then use or acquire the skills that help them deliver on the promise of the strategy.
Franklin Covey – FranklinCovey (NYSE: FC) is a global company specializing in performance improvement. We help organizations achieve results that require a change in human behavior. Our Sales Performance Practice specializes in measurably improving the sales capability of organizations and individuals all over the world. We offer consulting services, solution design, integration, training, coaching, and implementation services. We take a holistic approach with our clients, focusing on the entire sales ecosystem in their organization, including executives, sales leaders, sales managers, and individual contributors.
Fusion Learning – Fusion Learning helps sales leaders and salespeople perform better. We offer practical, customized sales-training programs to drive the right kind of sales behaviors, realizing measurable increases in sales productivity, meeting activity, sales win rates, and client-experience ratings. Examples of Fusion program offerings that set us apart including Strategic Sales BluePRINT, a facilitated process that allows sales executives to articulate their three-year sales strategy and make it actionable, and StorySelling, which helps develop sales professionals' ability to craft and tell memorable and intentional stories at critical stages in the client buying process. Our client list includes industry leaders such as American Airlines Cargo, American Express, BlackRock, Direct Energy, HSBC, Molson Coors, Pfizer, PwC, SAS, Scotiabank, Sony of Canada, and The Home Depot.
Holden International – Holden International is global leader of sales-performance training, software, and consulting. Since 1979, we have helped more than 1,000,000 sellers in 50 countries. Our Power Base Selling Performance System presents sales as a management science, enabling clients to increase market share and customer loyalty by sharpening how they sell to increase the value of what they sell. The flexible, modular system combines research, assessments, customized training, software and e-learning, deal coaching, and change-management consulting. We partner with clients to create world-class employee development offerings that are relevant, measurable, and embraced by their corporate cultures.
IMPAX – IMPAX, a global sales-performance improvement company, helps organizations improve their selling, account management, channel management, and sales leadership to drive business results. IMPAX works with companies to help make price less relevant, fight commoditization, win executive-level credibility, and create competitive differentiation. We provide complete end-to-end solutions, such as consulting; tailoring, including content and tool kit customization; training; reinforcement sessions; coaching; internalization workshops; and train-the-trainer certification. Everything is focused on an implementation-oriented solution that can be measured and drives real behavioral change and results. IMPAX covers the entire business-to-business selling spectrum – tactical to strategic – by providing more than just skills and strategy.
Janek Performance Group – There is a reason why Janek refers to itself as a sales-performance group. At Janek, we view performance as the product or measure of sales practices as a whole. From our proprietary sales-training solutions to our relentless commitment to smart training-implementation plans, we strive to provide relevant, behavioral change for each of our clients. Our perspective is fresh and our abilities nimble, enabling us to become long-term trusted partners with our clients. One size does not fit all, and this mentality is woven into the core of our organization. We are prescriptive in our approach, which has guided the development of our completely tailored sales-performance programs.
Mercuri International – Mercuri International, founded in 1960, is a global sales-training and sales-consultancy organization with an international network that spans more than 40 countries, employs more than 350 people, and has a network of more than 100 associate consultants. The annual turnover is around $60 million, of which more than 30 percent is generated from internationally coordinated projects for large international customers. We provide open courses in a number of countries, but the majority of the business is built on customized, in-company sales development projects. Based on the global footprint, number of consultants, client-base size, and the results achieved by clients, Mercuri International is one of the global market leaders in sales development.
PI Worldwide – PI Worldwide and our experienced consultants change the way organizations find the right people, develop leaders at all levels, and achieve growth goals. We offer a unique combination of behavior and skill assessments, dynamic workforce analytics, and business expertise to optimize the performance and potential of individuals, teams, and organizations. Our methodology integrates data, technology, knowledge, and expertise to provide a foundation for organizational excellence in more than 8,000 client companies around the globe. Our Predictive Index® system, Selling Skills system, and Influencing Skills system allows companies to use predictive data to achieve tangible improvements in business metrics. These workforce benefits lead directly to high-performing work environments and create real, competitive advantage.
Profit Builders – Sales training doesn't develop champions. Managers do. Founded by Keith Rosen, pioneer of management coach training and author of the number one, best-selling sales management book Coaching Salespeople into Sales Champions, we help companies create their new competitive edge by transforming managers into world-class coaches. Through our proven sales-coaching methodology and framework, we help salespeople and managers achieve their business objectives faster, increase sales, improve forecast accuracy, turn around underperformers, and develop and retain top talent. As global leaders in coaching and developing high-performance teams, Profit Builders has delivered a measurable return on investment for thousands of top sales organizations on five continents and in more than 50 countries, including 25 percent of Fortune 1000 companies.
Revenue Storm – Revenue Storm is a sales-consulting firm that helps clients implement processes and disciplines to drive sustained revenue acceleration. We provide comprehensive consulting, training, coaching, and rigorous analytics to help Fortune 1000 firms create demand and increase profitable, sustainable revenue. Headquartered just outside Chicago, the firm accelerates revenue for its clients in 44 countries and nine languages.
Richardson – Richardson is a global sales-training and performance-improvement company. We provide comprehensive sales-training solutions for sales teams and sales leaders, enabling them to reach next levels of success within today's rapidly changing selling environment. Our Sales Effectiveness System™ is a proven, end-to-end process that Richardson uses to define a client's needs and develop customized solutions that drive to sustained sales-performance improvement. Working with some of the most admired companies in the world across a variety of industries, we identify sales best practices, evaluate talent, build skills through world-class sales training, and sustain necessary change. The breadth and depth of customization remains our core strength, ensuring each solution is relevant and reflects the unique culture of our clients, driving rapid adoption and lasting results.
The Sales Board – The Sales Board helps sales leaders improve their team's ability to create lasting customer relationships that result in consistent sales and true customer loyalty. We create highly tailored sales-skills training programs for a company's sales force and everyone who supports the sales force. Because we include nontraditional salespeople such as customer service reps, technical support teams, marketing teams, product development specialists, accounting personnel, inside sales reps, and others, we build a sustainable sales culture in our customer's company. These dramatic shifts in sales culture lead to exponential sales growth and profitability.
Sales Excellence International – Sales Excellence International is a global sales-training and consulting organization with representation and local, native-speaking trainers and consultants on six continents. Since 2001, we have helped hundreds of companies of all sizes grow their client base, increase revenue, and keep more profit. We provide customized training programs delivered as on-site workshops, instructor-led Web workshops, and HD eLearning programs, as well as licensed courses and train-the-trainer certification. We specialize in blending a variety of learning mediums into a customized training and reinforcement curriculum designed to produce observable, measurable, and lasting changes in sales behavior.
Sales Performance International – Sales Performance International (SPI) is the world leader in sales performance optimization. Our collaborative, best-in-class approach to working with premier global companies – supported by multi-year, independent research – demonstrates that SPI's proven methods enable our clients to consistently and effectively drive revenue growth and operational performance improvement and accelerate time to results. SPI offers the industry's only comprehensive Sales Performance Optimization Platform, made up of three integrated components: talent assessment and analytics, continual learning and development, and sales enablement technologies. Our extensive sales performance expertise, deep industry knowledge, and global resources uniquely position SPI as the go-to firm for organizations that need to adapt and transform how they sell.
Sales Readiness Group (SRG) – Sales Readiness Group (SRG) is a leading provider of customized sales and sales management training programs for corporate sales organizations. Our comprehensive training programs include pretraining consultation and customization, assessments, on-site and online delivery, ongoing reinforcement, post-training certification, productivity tools, and coaching plans. Recognized as an industry leader in virtual instructor-led training, SRG leverages technology to implement training programs that deliver sustainable sales results.
ValueSelling Associates – ValueSelling Associates, based in Rancho Santa Fe, CA, is the creator of the ValueSelling Framework®, the sales methodology preferred by sales executives around the globe. Since 1991, we have helped thousands of sales professionals increase their sales productivity. Offering customized training to FORTUNE 1000 companies, midsize businesses, and early stage start-up organizations, our proprietary sales training tools and consulting services deliver measurable results. Clients turn to the experts at ValueSelling Associates for classroom and on-demand training and consulting services that yield immediate impact, repeatable strategies, and sustainable results.
Wilson Learning – Wilson Learning is a global leader in developing sales organizations worldwide. With a comprehensive, proven curriculum, backed by a research-based approach to drive and sustain behavior change, we help companies achieve superior sales performance. One example: Wilson Learning helped a global media company increase revenue by more than $17 million. Our extensive global capabilities and experienced consultants equip sales organizations with the strategies, skills, and processes to increase revenue, grow margins, and stave off competitive threats in 50 countries and 30 languages. Responding to clients' needs, Wilson Learning has created new technology-enabled tools that provide powerful insight, practice, and application.