Why The Brooks Group?Since 1977, The Brooks Group has delivered street-smart, practical sales and sales management training to tens of thousands of salespeople in over 500 industries. Our training solutions are renowned for their relevance to today's buyer-driven marketplace, high ease of use and sustainability.
Key focus areas:
- Sales Force Evaluation
- Customized IMPACT Selling® Sales Training and Coaching
- Sales Management Training and Coaching
- Program Follow-Up and Reinforcement
- Distance Learning & Virtual Training
- Hiring and Selection of Sales Talent
- Change Management
The Brooks Group OfferingsOur 4D Approach To Sustainable Sales Force Transformation™ provides the framework for our client engagements.
During this initial phase, we help clients understand their sales organization at a deep level prior to any classroom training. This phase gives them visibility into opportunity areas and our recommendations for program focus.
Taking into account our front-end findings, our seasoned curriculum design team will combine our proven sales and sales management training concepts with your organization's unique dynamics and objectives. You benefit from an engaging, custom-built training program that guarantees adoption at the field level.
This is where the rubber meets the road, where we "install" your program. This is the point at which we introduce your sales and sales management training programs to your team. The Deploy Phase includes program rollout messaging strategy, classroom training and follow-up reinforcement to ensure time-to-excellence is as short as possible.
A truly sustainable sales training initiative doesn't stop once the sales and sales management training and reinforcement content has been delivered. We will partner with stakeholders to plan and execute the most appropriate long-term strategy to ensure your sales culture will remain improved.
The Sales Training Buyer's HandbookEvaluating sales training providers can be time-consuming, complicated and confusing if you haven't done it before. In keeping with our commitment to be the go-to practical and commonsense sales training option, we've developed The Sales Training Buyer's Handbook.
Our Sales Training Buyer's Handbook will help you discover:
- The 7 non-negotiables of any successful sales training initiative
- The secret to mapping the sales process to your selling environment
- How your sales managers can either make or break your sales culture transformation attempts
- The essential elements of a world-class coaching platform
- And more!
The Brooks Group Client Testimonials"I can attribute an estimated $200,000 in additional revenue for my company since we began the IMPACT process. My salespeople now have a structured sales process that puts them more in control of each selling situation and as a result has given them increased self-confidence with measurable results. The IMPACT training and Sales Coaching program is now the cornerstone or our company's sales training. Thanks for your help and look forward to years of continuous training."
Peter C. Foy
Peter C. Foy & Associates
"The IMPACT training provided a more real-world, relevant and specific training with a straight-forward process to remember and follow than I have ever seen before."